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The Peerless Girls

Friday, 16 January 2009 13:49 Richard Lichtfeld

The Peerless Girls

Another first for Peerless

In 1904 and 1905 Peerless used pin up girls in their ads. These were beautiful young ladies similar to the Gibson Girls of the time and were called “The Peerless Girls”. The artist was S. Crosby B and were copy- righted by the Peerless Motor Car Company. There were eleven different girls used between 1904 and 1905 and were modeled to catch the attention of the men of those times. Peerless Girl number three is even a little racy, she has a deep neck line and is showing her ankle. I know that this doesn’t seem like much compared to today’s pin up girls but in 1904 is was risqué.

You could receive a photogravure of “The Peerless Girl”, size 18 x 29 inches without advertising by mailing in 10 cents, stamp or coin, to the Peerless Motor Car Company.

There were other females used in Peerless ads after 1905 but these eleven were the only ones called “The Peerless Girls”.

Last Updated on Monday, 02 February 2009 18:43

The Peerless Girls

Monday, 05 January 2009 19:25 Richard Lichtfeld

There were supposed to be 12 Peerless girls total. Maybe there were, we only have record of 11. It was an advertising "stunt" by the agency hired by Peerless. The belief behind the campaign was to sell the car to the ladies as Peerless recognized the influence they had over their husbands. The campaign was to run for several years.

An individual has emailed us stating that they thought the peerless girl was actually like a pinup girl to entice men to look at the Peerless car. It was claimed that Peerless actually had these models at car show rooms and the auto expo. Could this have been the first "Snap On Tool" type girl?

This information is believed to be factual to the best of our knowledge, however we have nothing to substantiate it. There is very little information available regarding her. If YOU have information regarding the Peerless Girl please contact us using the contact link to the left.

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